What’s The Talk Wednesday
- Apr 18, 2018
- 3 min read
Why your business should use Social Media Advertising NOW!
Hello, If you’ve found your way to this article you are on the first steps in growing your business using fast, easy, and trackable software that you are probably already familiar with! Social Media Advertising is a gold mine for both large and small businesses alike, and when leveraged properly can take your business from slow growth to fast results within a matter of months! Everything you read in this article will help in the fun process of advertising and promoting your project or business, but first lets begin by understanding what exactly social media advertising looks like.
Facebook, Twitter, Instagram and More!
Social media is an incredible tool that can interact, engage, and build great relationships between not only the users of the platform, but also building connections with the brands those users love. In many ways social media can be leveraged to connect brands with specific demographics like age, location, gender, or interest of target consumers.
Advertising services provided by platforms like Facebook are multifaceted providing the opportunity for brands to advertise on two different social media platforms, Facebook and Instagram, and can provide meaningful content and landing pages that connects users who share similar interest to our brand. This type of native advertising bridges the cognitive dissonance consumers may feel towards the brand, places your brand in the evoked set, and builds positive associations/connections for the clothing line within the article content theme.
For example, if your brand was athletic apparel, you could place an ad for our brand, within an article that talks about preparation for a 5k race. This advertising placement provides the opportunity to connect users of Facebook or Instagram with content that interest them in a positive and comfortable environment.
Native advertising provides the opportunity of creating ads with links to your page that promote traffic to your website for the shirts, shoes, shorts, and other gear you may offer! This allows users the opportunity to get the gear they need quick and easy, and building an association of quality sports gear with your brand.
Yes that's great, but how do I USE this?
Facebook’s marketing provides a variety of page tracking data.
This data allows users of Facebook advertising to see:
The volume of users visiting your web page
The landing pages that brought users to your website
What device the advertisements are being viewed
Pay per click information that show how much your spending on each ad per “click” and which advertisements are receiving the highest amount of engagement or “clicks”.
Understanding data like landing page tracking and PPC rates, give marketers the ability to optimize their Facebook or Instagram advertising efforts. This optimization helps in reaching the highest amount of our target market and making changes to the media, language and use of hashtag to make ads as effective as possible.
I hope you have enjoyed this brief look at Social Media Advertising. If you have and questions or comments feel free to reach out to me, and don't forget to subscribe because I will be furthering the process of using some of these tools to better aid your business or profile quick and easy! I wish you all the best in this process, and look forward to helping you navigate media in the future!
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